BrandpointHUB is a cloud-based content marketing platform which allows users to collaboratively create, review, publish, and track the performance of content across multiple channels. The software is designed for marketing teams and agencies, and includes an interactive editorial calendar, customizable content creation workflows, revision tracking, and more.
With BrandpointHUB, users can configure multiple creation process workflows for different types of content. Content progress can be tracked, and users can view all changes, revision histories, and comments on each piece of content. Deadlines and publish dates can be scheduled in the editorial calendar for articles, blogs, and social media content. Content can be added by clicking on individual date cells, and deadlines can be adjusted by dragging-and-dropping. The calendar can be filtered by content type, current status, and assigned user, and hovering over a piece of content gives users an overview of its stage in the content creation process.
BrandpointHUB allows users to publish content to WordPress, Facebook, LinkedIn, Twitter, and Pinterest. Tags, categories, and SEO information can be carried across to WordPress to streamline the publishing process, and RSS feeds can be set up for other content management systems. The analytics dashboard allows users to track social, blog, and distribution metrics, with content production, distribution, and performance reporting, and the ability to filter by date, project, and tags.
I use the Hub to write fb posts for DCI/Saputo cheese. I've submitted a review previously but wanted to submit another, as there have been ongoing updates.
Generally I find this easy to use, although I have two minor issues.
1. Things change. A lot. Which is fine. But there's never any communication about what updates have been made, and I end up confused/wasting time trying to figure out where the info I need is housed, or doing work that gets lost because I haven't been informed about new tasks I need to do (like hit "save" before "approve").
2. Many of the updates that have happened have just made the tool less convenient for me as they've required me to do more work. By "work," I mean "click more," so it's not like any of these updates are horribly inconvenient (other than the issues I noted above). But they do take more time. For instance, I have to click "save" now and wait for it to finish saving before I can hit "approve." It was easier when I could just hit "approve." And now the information I need is hidden under the "content plan" tab, when it used to be readily available once I opened the page.
Likelihood to recommend
So far, I really truly do like the Hub. I love that I can use the calendar view to see all the content we have being published on any given day, or how many in a week. My only complaint is that it takes several clicks (about 4) to get to the page where you're actually creating/writing the content. I know this is a picky thing, but it just seems that there are a lot of steps before you even start creating. I'd love to have a "Create Content" within the Manage menu so you can go straight to setting up the time and type of content.
BrandpointHub is the ultimate tool for organizations that produce content. The tool allows us to easily share, edit, and track content. Then we can easily publish our content on our blog and all of our social media channels. It is very easy to use and the interface is so intuitive that I very rarely have to use the help guides (although when I do, they are very helpful). The ROI on the Brandpoint Hub is off the charts because of the amount of time we save. In addition, it took which used to be a dreaded chore -- writing and publishing content -- and made it something easy which has allows us to maximize our marketing efforts.
Brandpoints HUB is a new tool that automates content management workflow for teams. The Hub replaces the combination of email, Word and Excel and gives teams a robust tool focussed on the workflow around managing content for websites, email campaigns, social channels etc. Thus far, we have found the team at Brandpoint to be very supportive when we've had questions. And what I like most is that we can control based on the user, who has access to which content, which client, which campaigns etc. Excited to see this new tool continue to evolve as it already provides a tremendous level of benefit over more manual workflow processes.
Brandpoint Hub is incredibly useful to my colleagues and me! I love the collaborative aspect of it--how you can write an article and then have your colleagues edit it directly or write comments beside it instead of having to send emails back and forth with revision after revision. The calendar is excellent for scheduling postings on Twitter and Facebook, then seeing what is going out when and where all in one place. Plus, whenever I run into any issues or have questions, Brandpoint Hub representatives are so, so responsive and quick to fix the issues! I highly recommend Brandpoint Hub.
Below are some frequently asked questions for BrandpointHUB.
BrandpointHUB offers the following pricing plans:
Starting from: $50/month
Pricing model: Subscription
Free Trial: Available
14-day free trial, no credit card required.
Contact Brandpoint for full pricing information.
BrandpointHUB offers the following features:
BrandpointHUB has the following typical customers:
Mid Size Business, Small Business
BrandpointHUB supports the following languages:
BrandpointHUB has the following pricing plans:
We do not have any information about what devices BrandpointHUB supports
BrandpointHUB integrates with the following applications:
Facebook, Google Analytics, LinkedIn, Twitter, Wordpress
BrandpointHUB offers the following support options: